16 victories were won by the films of the film project "Both for fun and in earnest", filmed in Kazan in 2020
Each film received recognition on the prestigious media platforms of children's creativity of the all-Russian and international levels! And now, the Foundation for the Development of Children's Cinema "Creation" is filming a new season of children's short films with children of the Republic of Tatarstan!
The children's and youth film project "Both for fun and in earnest" - finalist of the award for kindness in art "For the benefit of the world - 2020", participant of the "TEFI KIDS 2020" award, is implemented by the "Creation" Children's Film Development Fund with the support of the Presidential Grants Fund and the Ministry culture of the Republic of Tatarstan. The film project was included in the TOP-100 best projects for the version of the Presidential Grants Fund (there are only four such projects in Tatarstan).
In total, by the end of February 2021, 11 short films will be produced in Kazan, one of which will star children with disabilities. These are hearing impaired children –pupils of the boarding school. Swallow. Shooting is the culmination of the film project, which kicked off in September. In the summer of 2020, more than 100 applications were sent, among which 23 children from Kazan and Zelenodolsk from 9 to 15 years old were selected at the online casting to play the main roles in films. For almost six months, the children were preparing for filming - they developed acting skills, improved speech and plastic, rehearsed scripts and received master classes from professionals in their field. And now, under the experienced guidance of director Eduard Gabidullin, the guys are creating their little masterpieces. In addition to the school after E.G.Lastochkina, shooting takes place in school 88, in a cafe, in the sports school "Volna" and in other locations of the city.
All scripts are carefully chosen for the actors. And this is really a feature of the project. In it, not the actors are matched to the scripts, but the scripts are written for the actors. After all, children are not professional actors. And to develop their creativity, you need them to have a successful experience. And in the film project "Both as a joke and in earnest" just such conditions are created. And all scripts have fascinating stories and a moral foundation. Cinema has a huge impact on the formation of the worldview and values of children and adolescents. Therefore, the Creation Foundation aims to create such visual content for children and youth that would form traditional spiritual and moral values and the best human qualities.
Once filming is over, the films will begin their journey to their viewers. They will be transferred to the Ministry of Culture of the Republic of Tatarstan for use in the implementation of the Interdepartmental Project "Culture for Schoolchildren" and the national project "Culture". They will also take an active part in film festivals, broadcast on 98 TV channels in Russia and Belarus, and a vast audience of the Internet - after all, only on the channel of the Foundation youtube.com/UniGoldTV 740 thousand subscribers and 330 million views.