The organizers of the festival are Religious Administration of Muslims (RAM) of the Republic of Tatarstan, Union of Muslim Women of Russia, national complex "Tugan - Avilym", department for work with women of the RT RAM, Union of Muslim Designers of Russia. The aim of the festival is to strengthen family values and national traditions of the peoples of Russia, popularize non-alcoholic family celebrations, create a healthy lifestyle, develop a creative potential of the young family, and involve it in active social and cultural activities.
For the first time in Russia, a new direction in the wedding industry will be presented at one site - HALYAL services. In a program - showing clothes for nikakh, master classes from designers and stylists. Here, young couples will be able to receive counseling from psychologists and experts in family law, as well as listen to the advice of matchmakers. Within the framework of the festival the republican contest "The Best Bride and Groom" will be held. The best will be chosen among leading wedding celebrations. Guests will be encouraged by the creative teams of the city.