The jury members have marked the birch bark collection "Tchistopol" in nomination "The Souvenir of the Museum". The line of souvenir products has been developed for two years and includes 26 items of birch bark with the symbols of the city and the museum-reserve. The series "Tchistopol cats" also appeared in the "Toy Souvenir" nomination.
The competition "The Tourist Souvenir" is organized and held by the State Treasury "Center for the Development of Folk Arts and Crafts of the Republic of Tatarstan". In 2017, about 900 applications in seven nominations have been submitted for the competition. Besides active participation in the contest of republican enterprises, individual masters and craftsmen of Tatarstan, their works presented masters from Moscow, Astrakhan, Chuvashia, Mari El, Udmurtia and other Russian regions. Summing up took place within the framework of the 9th specialized exhibition "The Art Gallery", which worked in Kazan from November 2 to 6, 2017.